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In a capitalist society like America, know the value of your dollar. Trying to avoid anti-Black, anti-Palestinian shops? Or primarily white-owned, male-owned brands? Look no further. All brands here are researched, founders and partners carefully reviewed, before being placed on this list.
MISTAKES HAPPEN, BUT CHARACTER DOESN'T CHANGE FOR MONEY · SEE SOMETHING QUESTIONABLE? LET ME KNOW.
Jewelry, Pins, Hair Ties… a home for all the little things.
Andrea Sophia Beadwork
Founded by Andrea Sophia
Beautiful beadwork — and they also make really good candles!
Breromi
Founded by Breana Nicole
Black woman-owned accessories brand and creator of the Hair Clique™ — the world's first inclusive low-tension magnetic hair clip. Designed for all hair types including natural, loc'd, and thick hair. Where fashion meets innovation.
Chunks
Founded by Tiffany Ju
Memphis-inspired hair accessories — clips, barrettes, and more with one-of-a-kind design sensibility.
Otsí:tsi'designs
Founded by Rebecca Doxtator (she/they) · Oneida Nation of the Thames
Rebecca started beading in 2014 and her work has transformed from a casual hobby to an artistic passion. Beautiful, unique beadwork — earrings to bolo ties — blending traditional Ukwehuwé beadwork style with a pop culture twist.
Samo Ondoh
Founded by Hyun Jin Sa and Sueyon Kang
A contemporary South Korean bag brand creating genderless, artistic accessories. The name means "same temperature" — a reflection of the duo's shared creative vision.
Rahma Scarves
The vertebrae of our society!
Sadie Lew
Sinclair Sexsmith
A writer and teacher. Sugar Butch is Sinclair's blog and website about all things kink, queer, gender, and storied.
Agriculture is the backbone of our societies. Find the farmers, butchers, and herbalists in your area.
Entries coming soon — submit a suggestion!
We fighting illiteracy outchea!
Fiction Out of Africa
A curated booklist featuring solely African authors. Current book count: 10. Hosted by the Fulton County Library System, Atlanta, GA.
Who said the revolution will be remembered for its style? Oh right, Vince Staples.
Dulse
Fancì Club
Founded by Duy Tran
Vietnamese womenswear label handmade in Ho Chi Minh City. Bold, playfully seductive Y2K-inspired designs — corsets, sheer fabrics, ruffles — crafted from deadstock and upcycled materials.
Hertunba
Founded by Florentina
A sustainable luxury fashion brand from Nigeria delivering classy, ready-to-wear clothes for ambitious women. Derived from "Her" and the Yoruba title "Otunba" — each piece empowers local women artisans through training and fair compensation.
Meji Meji
Founded by Tolu Oye
An Afrocentric fashion brand rooted in Black culture, blending African-American style, West African textiles, and Juju music influences. Handcrafted with ethically sourced materials, celebrating heritage and modernity.
Rosarazy
Because they still hate to see curls coming!
I love it, hate when it's not in my shade!
Fenty Beauty
Founded by Rihanna
The brand that changed the industry — 40 foundation shades at launch, now expanded to 50. Inclusive, high-performance makeup celebrating all skin tones. Vegan and cruelty-free.
Jayda Cheaves Beauty
Founded by Jayda Cheaves
Clean, cruelty-free vegan cosmetics. More than just a brand — a legacy built for us.
Juvia's Place
Founded by Chichi Eburu
Nigerian-American founded Black-owned makeup brand celebrating African royalty and cultural richness. Rich, vibrant, highly pigmented formulas in inclusive shade ranges — from the deepest darks to the fairest fairs. Named for founder's two children, Juwa and Olivia.
Kaja Beauty
K-beauty for everyone — playful, innovative makeup products made in Seoul with Korean innovation. 100% cruelty-free. Literally means "let's go" in Korean.
Mango People
Founded by Sravya Adusumilli
South Asian-owned, Ayurvedic-inspired makeup brand — Sephora's first. Formulated with mango butter, adaptogenic herbs, and botanical oils, in inclusive shades for all skin tones. Vegan, cruelty-free, and carbon neutral.
Milk Makeup
Founded by Zanna Roberts Rassi & Mazdack Rassi
NYC-born, always vegan and cruelty-free makeup built for real life. Clean formulas, multi-use products, and unapologetically bold — made for every skin tone and gender.
Pat McGrath Labs
Founded by Pat McGrath
Founded by the world's most influential makeup artist. Legendary, ultra-pigmented formulas worn on runways and red carpets worldwide — now available direct to consumer.
Sacheu Beauty
Founded by Sarah Cheung
Asian woman-owned brand redefining longwear makeup with barrier-friendly, skin-first formulas. Known for the TikTok-viral Lip Liner STAY-N. 100% vegan and cruelty-free.
Simihaze Beauty
Founded by Simi and Haze Khadra
Palestinian twin sisters and DJ duo turned beauty founders. Skincare-infused makeup essentials built on "minimal optimal" — maximum impact with minimal effort. Vegan and cruelty-free.
Tower 28
Founded by Amy Liu
Clean, vegan, cruelty-free makeup and skincare designed for sensitive skin. Non-toxic, non-irritating formulas endorsed by the National Eczema Association. All products $28 and under.
From candles to perfume, smell your way through to the good times.
Dahlia Blanc & Co
Everyone needs it and some of us do it. Brands not led by white folks!
Eadem
Co-founded by Marie Kouadio Amouzame & Alice Lin Glover
Black and Asian woman-owned skincare pioneering Smart Melanin™ Beauty — clinically-proven formulas made for melanin-rich skin, by women of color. Known for the viral Milk Marvel Dark Spot Serum.
Fenty Skin
Founded by Rihanna
Skincare made to work for all skin tones. Clean, vegan, and cruelty-free — from the creator of Fenty Beauty. Universal formulas that actually deliver.
Knemo Beauty
A Korean skincare brand cutting edge, not corners. Known for their LIPLOCK Jelly Serum, pimple patches, and soothing toners — available at Ulta and Nordstrom.
Tower 28
Founded by Amy Liu
Clean, vegan, cruelty-free makeup and skincare designed for sensitive skin. Non-toxic, non-irritating formulas endorsed by the National Eczema Association. All products $28 and under.
I love a good notebook and pen set. If you do too, this section's for you.
Cognitive Surplus
Whether you've been picking up too much energy or letting go of too little, there's someone here to help guide you!
Hypnotic Aura Holistic
Aura Jade · Decatur, GA
A mother, creative, healer, mystic, and expanded person local to Decatur, GA. Her personally curated space is made to unlock the power of whole body mental and spiritual wellness — for yourself, through yourself.